QCFP; Press Releases

In this blog post QCFP will be explaining what press releases are, what they can do, whether you should pay for them and why you should use them.

So what are press releases? Press releases are similar to what you would find on a newspaper, articles written in a third person point of view. The idea behind press releases is to get new content out on to the web without adding new pages to a website as this can clutter the website up with information which looks out of place if done incorrectly. Press releases are able to contain links which can link back pages on the website relevant to the topic of the article which means if readers enjoy the article will have the chance to find more on the website. QCFP use press releases as much as possible whenever a new event or product comes up as it allows us to advertise the news without editing QCFP's website.

Press releases are either free or come with a cost, but there isn't much between the two to give people a real reason to pay for press releases. QCFP recommend the free service due to most features being available for you to use, and the only advantage you'll receive from spending money on press releases is a better page ranking which is useless if the article isn't good enough. Once a press release has been confirmed and posted by the chosen service search engines will crawl the article and add it to the news section, and may even appear on the first page if the article is good enough. This will then give the article exposure for a certain amount of time which can give your website a decent amount of traffic due to new material.

It is recommended by QCFP that for SEO purposes new material should be added frequently, whether it be on site or off site. By using press releases you are able to advertise your website for free or for a cost and give search engines a reason to visit your website once again, optimising it in the process.